Category Archives: Thinking

Snackable Video

I’ve just seen that the BBC are tweeting about the day’s weather using video. Nothing too unusual about that. Or is there?

Here’s an example:

Not quite what you expected? Where is the jacket and tie? The standing? The pointing? And we’re all done in 19 seconds! What happened to the full two minutes? Obviously this is filmed ‘behind the scenes’, off the cuff. But it’s a absolute breath of fresh air. Yes, we get the point that the weather was not going to change anytime soon. But through this we get SO MUCH MORE than the weather. We get to see, hear, be part of the newsroom. We get to see the weather presenter in his regular clothes, in his natural habitat, being his usual helpful self, despite the early hour. Perhaps there’s a degree more honesty here too. But above all, for me, because the busy news presenter organised this tweet when she really didn’t have to, we get a sense that the BBC really cares. All from a simple tweet.

Watching the video, did you stop to consider how it was filmed? The video quality seemed good enough, so did it concern you? Besides, this is the BBC! There was probably a director involved, a broadcast quality camera and microphone deployed. But no. This footage was filmed single-handedly by the the main news presenter with her iPhone. Prepped. Recorded. Tweeted. Job done. Moving on. A couple of minute’s work. And SO MUCH POSITIVITY emanating as a result.

It’s events like this that make me think that there is a new wave of video developing. First we have broadcast quality video from television studios and professional video companies. Then, at the other end of the spectrum, we have ‘home-made’ video, which can be a bit hit and miss if I’m being honest. But I see this exciting new genre of video emerging: well-made, engaging, honest, inexpensive. And quick. You may say this is a good thing. I do. You may argue it’s a bad thing. I know fellow video professionals that do. But it’s here. And it’s harbouring an enormous amount of unexplored potential.

But what to call this new kind of video? I mentioned this once to James Taylor from Macildowie Recruitment Consultants and he said, “So you’re talking about a kind of Snackable Video?” “Yes, James,” I said, “Snackable Video is exactly what I’m talking about.”