Monthly Archives: November 2015

The currency of stories

 

One of the clients I have the pleasure of working with over the past decade is NIACE – The National Institute of Adult Continuing Education. They champion adult learning and encourage the government to look favourably upon it too.

I’m exceptionally grateful to NIACE because they made me consciously aware of what I had been unconsciously aware of when I worked as a video journalist at the BBC. I had a feeling back then that a good story was a good thing. But NIACE made me realise that a good story is more than that. It has value.

It was at one of their Adult Learners’ Awards Ceremonies that Verity Bullough from the Skills Funding Agency said, ”People aren’t inspired by lists of information… but it’s people’s stories that people really go for.” https://www.youtube.com/watch?v=xzyHVSiVpLk

Yes. Facts tell. Stories sell. But it was filming their chief Executive NAME that I became aware of how crucial stories are to their make up. Funnily enough he did this by telling story: a story about a florist and how his story swayed government. https://www.youtube.com/watch?v=3s7GtVnFlsM

To NIACE, stories are more than a good thing. They have value. And they can be used as currency.

 

Snackable Video

I’ve just seen that the BBC are tweeting about the day’s weather using video. Nothing too unusual about that. Or is there?

Here’s an example: https://twitter.com/melcoles1/status/654895898120597504

Not quite what you expected? Where is the jacket and tie? The standing? The pointing? And we’re all done in 19 seconds! What happened to the full two minutes? Obviously this is filmed ‘behind the scenes’, off the cuff. But it’s a absolute breath of fresh air. Yes, we get the point that the weather was not going to change anytime soon. But through this we get SO MUCH MORE than the weather. We get to see, hear, be part of the newsroom. We get to see the weather presenter in his regular clothes, in his natural habitat, being his usual helpful self, despite the early hour. Perhaps there’s a degree more honesty here too. But above all, for me, because the busy news presenter organised this tweet when she really didn’t have to, we get a sense that the BBC really cares. All from a simple tweet.

Watching the video, did you stop to consider how it was filmed? The video quality seemed good enough, so did it concern you? Besides, this is the BBC! There was probably a director involved, a broadcast quality camera and microphone deployed. But no. This footage was filmed single-handedly by the the main news presenter with her iPhone. Prepped. Recorded. Tweeted. Job done. Moving on. A couple of minute’s work. And SO MUCH POSITIVITY emanating as a result.

It’s events like this that make me think that there is a new wave of video developing. First we have broadcast quality video from television studios and professional video companies. Then, at the other end of the spectrum, we have ‘home-made’ video, which can be a bit hit and miss if I’m being honest. But I see this exciting new genre of video emerging: well-made, engaging, honest, inexpensive. And quick. You may say this is a good thing. I do. You may argue it’s a bad thing. I know fellow video professionals that do. But it’s here. And it’s harbouring an enormous amount of unexplored potential.

But what to call this new kind of video? I mentioned this once to James Taylor from Macildowie Recruitment Consultants and he said, “So you’re talking about a kind of Snackable Video?” “Yes, James,” I said, “Snackable Video is exactly what I’m talking about.”